.At the launch of Astrid Andersen's brand new line Stel, a presentation kept outside on a boat dock, The Road's 2002 song "Switch the Page" was actually blowing up out of the stereo. It was actually a star-aligned, emblematic moment, since the London-trained designer is actually beginning a brand-new phase in her fashion trend life, this time around centering the work around herself.Andersen's a lot admired namesake menswear brand name was centered, colorful, and also streetwise. Along with Stel, she detailed in a pre-show interview, "I need to rest pleasantly at the facility of it perhaps a lot more this time around considering that today it's a ladies's wear and tear brand, as well as it is really even more regarding me and my private endorsements." Stel likewise reflects Andersen's evolution as a person. After stopping her pipe, the designer returned home to Jutland in the North of Denmark and possessed 2 little ones. She's certainly not the person she was back then.Shifting equipments in vogue is hard to perform. Brands appear to take on lifestyles of their personal, and it is actually very easy to be pigeon-holed. Stel drop a few of manner's formalities. The tag will certainly show in-season, so what is presented will certainly be available for purchase. Together, seasonality is less important in the Stel formula than significance. Compilations will be actually determined by variety (01, 02, as well as 03 were actually shown in Copenhagen), the principle being actually that you can come together parts all over "periods" both in your wardrobe and on the marketing flooring. Andersen sees no requirement for a well thought-out garment to become left even if the schedule webpages flip. "The straight interpretation of stel is actually physical body," she stated, however it [refers more to] a fundamental framework in a type of commercial way it [also describes] a set of antiques-- when you talk about a tea set, you will call it a stel. For me, that was pretty an exciting beginning aspect in relations to the tip of generating both collectibles, yet also something that's a new groundwork." Having models position on scaffolding was arbitrary as it suggests a number of metaphors. There is actually development, which relates to constructing a new company, as well as the idea of help associates with her idea that garments need to work with you. Stel is, in essence, a kind of modular offering, but not one with the angularity of something like Legos or even stacked Mu00e6rsk shipping compartments. Movement, company, as well as empowerment are part of Andersen's program. "When I talk about the label, I possess this tagline: adapting that you can easily skate in, denim you can easily dance in, shirting you can journey in." Flexibility, delight, movement.